You’re probably asking yourself one question right now... Why should I be sponsor? Or maybe... How will this help my business? Market research shows us that when you support the LGBT community and prove to them that you believe in equal rights for all people, the LGBT community will then put their trust in what you sell or what you have to offer. Below are some facts pulled from a 2006 Harris Interactive/Witeck-Combs Communication Survey.
- 92% of LGBT Americans are likely to consider a brand that is known to provide equal workplace benefits to all of their employees, including gays and lesbians.
- 81% of LGBT Americans are likely to consider a brand that supports nonprofits or causes important to them.
- 64% of LGBT Americans are more likely to purchase everyday household products from companies that market directly to gays and lesbians.
- Because only 20% of LGBT households have children, GLBT consumers have more discretionary income to spend than the average American family – giving them more per capita buying power than many population segments.
- LGBT consumers are more likely to consider purchasing a product from a company that is tailored to the consumer and includes images of gays and lesbians in the ad.
Corporate Benefits At-a-Glance
Download Corporate Sponsorship Package (.pdf)
Download Sponsor Agreement (.pdf)
Submit Your Corporate Sponsor Registration Online - click the "Sign Up" button at the bottom of the chart below corresponding with the sponsorship level of your choice.
Listed below are the benefits available with each Tallahassee PRIDEFEST corporate sponsorship level. A detailed description of each benefit is available on the Sponsorship Benefits page. For contributions under $2,500, view our general Sponsorship Packages.
